About the division

Premium lifestyle and IT brands, brought to the UAE and GCC.

Premium lifestyle and IT brands, brought to the region and backed here. We import, market and service each one locally, holding stock in Dubai so lead times stay short across the UAE and the wider GCC.

Most are exclusive to us in the region, sold through our own retail floor, our online store EVO, and direct corporate supply, with warranty and after-sales handled by our own team rather than passed back to the manufacturer.

Distribution and retail brands represented by PRO TECHnology

Our partners

What we do for our brands

Value-added, end to end

One partner from customs to customer, and after-sales beyond the sale.

Import & logistics

Regional importing, warehousing and fulfilment handled from Dubai.

Retail & e-commerce

Sold through retail partners and our own EVO online store, with delivery across the UAE.

Corporate & B2B sales

Volume programmes for offices, hospitality, education and government buyers.

Marketing & activation

Launches, exhibitions and campaigns that build each brand's presence in the region.

Service & warranty

Our own service centre in Dubai handles warranty, repairs and spare parts locally.

Regional reach

Presence across the GCC, with Saudi Arabia served through our PRONEXT operation.

Frequently asked questions

Distribution in the UAE and GCC: common questions

What does PRO TECHnology's Distribution division do?

It imports, markets, stocks and services premium lifestyle and IT brands for the region: import and logistics from Dubai, retail and e-commerce through partners and the EVO online store, corporate and B2B sales, marketing and activation, and warranty and repairs at its own service centre in Dubai.

Which brands does the Distribution division represent?

Stadler Form, GoldPrivé, DICOTA, Aeris, Sonic Chair, LaCie and Bellaria.

Where can I buy these brands in the UAE?

Through retail partners, the EVO online store at evo.ae, and the PRO TECHnology showroom in Business Bay, Dubai. The Stadler Form consumer range and its support are handled at stadlerform.ae.

Is warranty and after-sales service handled locally?

Yes. PRO TECHnology's own service centre in Dubai handles warranty, repairs and spare parts for the brands it distributes.

Do you distribute in Saudi Arabia and the rest of the GCC?

Yes. The division has a presence across the GCC, with Saudi Arabia served through the group's PRONEXT operation.