About the division
Premium brands, brought to the region.
Premium lifestyle and IT brands, brought to the region and backed here. We import, market and service each one locally, holding stock in Dubai so lead times stay short across the UAE and the wider GCC.
Most are exclusive to us in the region, sold through our own retail floor, our online store EVO, and direct corporate supply, with warranty and after-sales handled by our own team rather than passed back to the manufacturer.
Our partners
Stadler Form
Indoor air quality
Swiss air treatment, humidifiers, dehumidifiers, purifiers and aroma diffusers for homes, offices and hospitality.
Learn more →
GoldPrivé
Luxury gold technology
24K gold iPhones, bespoke smartphones and corporate gifts, crafted in Dubai with genuine gold, diamonds and custom engraving.
Learn more →
DICOTA
Laptop bags & accessories
Bags, cases and mobile accessories built for business professionals on the move.
Learn more →
Aeris
Ergonomic seating
Active-sitting chairs for offices, conference rooms and home offices.
Learn more →
Sonic Chair
Acoustic lounge chair
A lounge chair with a built-in audio system, immersive sound for lobbies, studios and break-out spaces.
Learn more →
LaCie
Premium creative storage
High-performance external storage designed for creative professionals.
Learn more →
Bellaria
Odour neutralisation
Automatic odour neutralisation and toilet cleaning with every use, no sprays, no fragrances.
Learn more →
What we do for our brands
Value-added, end to end
One partner from customs to customer, and after-sales beyond the sale.
01
Import & logistics
Regional importing, warehousing and fulfilment handled from Dubai.
02
Retail & e-commerce
Sold through retail partners and our own EVO online store, with delivery across the UAE.
03
Corporate & B2B sales
Volume programmes for offices, hospitality, education and government buyers.
04
Marketing & activation
Launches, exhibitions and campaigns that build each brand's presence in the region.
05
Service & warranty
Our own service centre in Dubai handles warranty, repairs and spare parts locally.
06
Regional reach
Presence across the GCC, with Saudi Arabia served through our PRONEXT operation.